WHAT'S IN A NAME? DOES MY CHURCH NEED REVITALIZATION?

Last week it happened again. A well-meaning colleague pointed out that I use the word "revitalization" in the name of my process - HIGH M-PACT Revitalization Training. He, like many before him, observed that using this word might deter certain church leaders from pursuing training with me because to do so would be to admit that their churches in fact need revitalization.
True - from a marketing perspective this barrier of admission might frighten some in the ministry "market" away. But I have found that one of the first steps in real revitalization is to recognize and admit the need. My goal is effective ministry, not sales, so the word "revitalization" will remain prominently displayed. Why would I spend time trying to impose revitalization ministry on leaders who don't see their need?
That said, who needs revitalization? In short, every church needs revitalization, not just those in plateau or decline. Of course, the typical leader who contacts me is serving in a church that is in long-term plateau or decline, so the lion's share of my ministry is to these kinds of churches. But the church that is healthy and productive today is on its way toward plateau and decline, and should seriously consider revitalization before the symptoms begin to manifest.
Let me invite you to find where your church is on the church lifecycle. If you will go to www.kenpriddy.com and scroll to the very bottom you will find a pdf download of Teach a Church to Fish. This document is a full narrative that will walk you through the entire HIGH M-PACT Revitalization (HMR) process. Included in the download is COACHWORKS!, an implementation guide. Tools for a church's self-assessment by leaders are imbedded on pages 23-30 and pages 38-42 in Teach a Church to Fish and page 102 and pages 104-108 in COACHWORKS!
Take a look - no charge - and see what you discover about your church. If you determine that you need, or want, revitalization, you know where to find me.